5.11 Tactical wanted to improve their data & analytics capabilities and become more data-driven.
5.11 Tactical is a leading manufacturer & retailer for superior tactical gear for law enforcement, first responders, tactical operators, and adventurers worldwide. The retailer was focused on increasing their data & analytics capability to improve and increase the data-driven maturity across the organization. They lacked a comprehensive organizational view due to disparate data in Dynamics, Amazon, and NetSuite from their various brands and customer-facing sales channels. Collecting and analyzing these various sources was cumbersome, and data refreshes would take 8 hours or longer. In addition, the company had outdated reports/dashboards, with no consistent strategy in place for sharing and collaborating across datasets, reports & visualizations, as well as the need for self-service reporting. Areas of the business that were challenged with a lack of insight included Finance getting an accurate view of sales across their different platforms; Sales actual to date compared to budgets for forecasting; revenue trends; eCommerce team pulling in daily conversion rates and identifying possible fraudulent transactions; and sales in different currencies leading to summations with an inflated view.
3Cloud BUILT A MODERN AZURE DATA PLATFORM TO give 5.11 THE DATA & ANALYTICS THEY NEED TO BECOME DATA-DRIVEN.
5.11 engaged with 3Cloud to implement a new modern data platform architecture and approach on Azure. Our team leveraged the full power of the analytics suite of tools from Microsoft including Azure Databricks, Synapse, and Power BI. 3Cloud leveraged our framework and accelerator templates for quickly setting up the architecture, ingesting data, and delivering critical insights to business stakeholders. By pulling disparate data sources into one place, 3Cloud created a well-architected ‘single point of truth’ for Finance, Marketing performance & optimization, Sales (POS & eCommerce), customer loyalty, etc. and the means with which to build reports using consolidated data.
The solution that 3Cloud provided enabled 5.11 with a robust data platform that integrates critical data sources to enable a complete view of the organization’s performance along with standard Daily Sales tracker operational reports. We enabled 5.11 to transition off a system that used a third party to build reports to self-service reporting to build the reports they need. The IT managed modern data warehouse & sematic layer enables rapid deployment of interactive reports for ‘at a glance’ performance monitoring and supports end users ad-hoc analysis. Finance now has an accurate view of sales, sales forecasting is improved, and 3Cloud used the disparate data sources to pull currency conversions to US dollars for accurate summations. Most impactful, 3Cloud’s solution reduced impact times, and refresh times were reduced from 8 hours to 15 minutes.
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